1. Policy advantage. The laminate floor is in line with the national sustainable development policy of resources, in line with the National Environmental Protection Policy, in line with global environmental protection requirements, and the relevant national industrial policy support.

2. Product advantage. Laminate floors will continue to be wear-resistant, beautiful, environmental protection, moisture-proof, flame retardant, moth-proof, easy to install, easy to clean care, and economic and practical advantages of many more consumers in favor; Laminate floor quality is improving, products are more artistic, personalized, more real, beautiful, lighter, more environmental protection, surface treatment technology is more advanced and diversified, more to meet the needs of different markets.

3. Market environment and marketing advantages. The policy of expanding domestic demand will further promote the sustained and stable development of China's economy; the success of the Olympic bid will bring new economic development opportunities, and the laminate floor consumer market will further expand, from large and medium-sized cities will gradually enter small cities, even towns, laminate flooring is becoming popular consumer goods, laminate flooring in the overall floor material to obtain more market share; Several China laminate flooring factory with large scale and comprehensive strength have been formed in China, which will bring the industry to continue to develop. With China's entry into WTO, more international enterprises and foreign brands will enter the Chinese market, which will catalyze the rapid development of the laminate floor industry in China.

4. Brand advantage. A laminate floor has always attached importance to brand operation, and has formed several strong brands; Powerful brand distribution, sales service, market research and development, promotion and promotion system will gradually be efficient, low-cost, professional information flow, logistics, capital flow and obtain advantages in the competition, promote brand marketing concept and the current Chinese People's consumer psychology coincide with good brand image and green floor will be welcomed by more consumers.